Blooms en Blanc Packaging

Blooms en Blanc & Blooms en Noir
Packaging Design & Brand Identity for Limited Edition Holiday Fragrance Sets

OVERVIEW

Blooms en Blanc launched as a high-end, limited-edition winter gift collection featuring a women’s bath line, body lotion, and hydrating spray. Positioned as a luxury holiday gift set, the design balances cool seasonal tones with elevated metallic details to create a memorable unboxing experience. Following a record-breaking sellout, the brand commissioned a counter-release, Blooms en Noir, expanding the visual narrative into a striking dual-set collection.

DESIGN & INSPIRATION

Concept & Motifs: The core design draws inspiration from a vintage Dior foil bee from a Milan runway show, brought back by our founder. Reinterpreting this motif, I developed a custom silver foil dragonfly insignia as the brand mark.

Illustration & Palette: Hand-drawn thin-line peony illustrations adorn the bottles, directly mirroring the fragrance’s core floral note. A stark monochrome palette accented with silver foil creates a crisp, winter-inspired aesthetic that feels both seasonal and timeless.

Line Expansion (Blooms en Noir): For the follow-up release, I reversed the design language into a dark, moody aesthetic—swapping high-contrast whites for deep blacks while retaining the silver foil accents to preserve cohesion across both sets.

RESULTS & IMPACT

- Sold out in record time during its initial holiday release.
- High demand directly drove the creation and successful launch of the Blooms en Noir reverse edition.
- Established a signature design template for future seasonal limited-edition offerings.