Infographic Design & Data Visualization

Brand Intelligence Scorecards & UI Dashboards
Infographic Design & Data Visualization for Market Research

OVERVIEW

While working at a market research firm, I designed a suite of custom infographic scorecards to translate complex market data into compelling, highly digestible visual stories. Created for high-stakes client pitches, these scorecards synthesized brand performance metrics—such as market share, regional distribution, reputation scores, and category breakdowns—into tailored visual formats, ultimately expanding into interactive UI dashboards.

DESIGN & INSPIRATION

Brand-Centric Design: Conducted deep-dive visual research on target brands to adopt their specific color palettes, typography, and image styles, tailoring each presentation directly to the prospect's visual identity.

Anchored Imagery: Centered each scorecard around an active, high-impact lifestyle image (e.g., runners for athletic brands, dynamic pet photography for pet care) to ground abstract metrics in tangible, real-world context.

Information Architecture: Transformed dense data sets—including customer satisfaction ratings, quarterly growth charts, and category comparisons—into intuitive, scannable data visualization frameworks.

RESULTS & IMPACT

- Served as a key sales enablement tool, directly contributing to business wins with major enterprise clients including Under Armour, Purina, and Alcon.

- Elevated standard data deliverables into high-value presentation assets that resonated with executive stakeholders.

- Scaled the concept by collaborating with development teams to translate static scorecards into interactive digital UI dashboards for ongoing client reporting.