Rezzy Awards

The Rezzy Awards
Employee Recognition Brand Identity & Experience

OVERVIEW

Resultant’s Rezzy Awards recognize employees whose contributions make a meaningful difference across the organization. The program needed an identity that made recognition feel exciting, personal, and worth celebrating—an experience designed to reward exceptional performance, encourage participation, and build pride in the team’s accomplishments.

I developed the creative direction from early naming and trophy concepts through a complete identity system, packaging, print materials, and launch communications. The goal was to give the program a memorable personality while maintaining a clear connection to Resultant’s broader brand.

DESIGN & INSPIRATION

Creative Exploration & Team Input: I began by developing three distinct creative directions and invited the team to vote on their preferred approach. This gave employees a voice in shaping the program and provided a clear foundation for further exploration. From the selected direction, I developed several logo and identity options before refining the final concept into a cohesive system.

Visual Identity & Color Palette: Drawing from Resultant’s secondary brand palette, I selected vibrant royal purples and blues, paired with bright yellow and energetic category accents. The palette gave the awards a celebratory presence and brought greater visibility to colors used less frequently in everyday company communications. Purple-to-magenta gradients added depth, while bold contrasts helped the identity translate across packaging, presentation screens, and small digital applications.

Custom Typography & Lettering: I customized the typography throughout the identity to establish a distinctive, playful voice. The bold, angular Rezzy wordmark gives the program an immediately recognizable signature, with flexible variations that maintain consistency across award categories and formats.

Award Category Architecture & Iconography: I created a custom iconography system for four award categories: Influencer, Innovator, Accelerator, and Originator. A megaphone, rocket, flame, and growing seedling give each category a meaningful visual shorthand. Paired with individual accent colors, these symbols distinguish different types of achievement while keeping every award connected to the same visual language.

Trophy Concepts & Packaging: The buildable trophy concept introduced a hands-on, collectible element to the recognition experience. I extended the identity onto its packaging, using the box as another opportunity to build anticipation and celebrate the recipient. Oversized lettering, category details, and the bright palette connected the physical award to the wider program.

Print Materials & Recipient Experience: Certificates, stickers, and supporting award materials carried the identity through the recipient experience. These pieces balanced expressive branding with clear information hierarchy, keeping the employee’s achievement at the center. Together, they made the award feel like a coordinated celebration with multiple keepsakes.

Digital Rollout & Everyday Recognition: I expanded the system into presentation graphics, an animated ceremony introduction, social announcements, and category-specific email signatures. Each application served a different moment: building excitement during the ceremony, announcing recipients, or giving employees a way to display their achievement afterward. The shared typography, colors, and icons kept the experience recognizable across channels.

RESULTS & IMPACT

Established a complete employee recognition identity, connecting naming and trophy concepts with packaging, print materials, ceremony graphics, and digital communications.

Created a flexible system for four award categories, giving each its own personality while maintaining a consistent program identity.

Extended recognition beyond the award ceremony through shareable social graphics, email signatures, and physical keepsakes.

Gave Resultant a repeatable visual foundation for future awards, categories, and communications.

Designed a fun, engaging experience intended to strengthen employee pride, support morale, and encourage continued excellence.